The colon relates to the digital watch and the extrusion symbolizes their work in the 3D field. The size of one dot is based on the dimension of the 35mm film, while the total dimension of the logo is based on the size of the film projection in cinemascope.
The dynamic logo, which moves like an analog clock, allow us to represent significant times in film history (Marty and Doc arrive in the future at 4:29pm) It was also used to depict important milestones on business cards, so that each employee had a personal story attached to their card.
Client: zeit:raum group
Category: Corporate Design
Art Direction and Design: Jono Garrett, Stefan Hübsch, Daniela Spinelli
Film: »zeit:raum Brand Teaser« and »Wir bewegen Welten« by zeit:raum GmbH